Purebaby Australia is a company with heart. Born in Australia out of a mother's love to create beautiful and simple products for her baby, Purebaby is a brand that is comfortable and safe for our precious children. Purebaby delivers the confidence parents need to know that their baby's clothing is the safest and healthiest choice. They choose organic cotton certified by the Global Organic Textile Standard (GOTS).

Purebaby has grown through the purest intentions.  

Shop the Purebaby Collection below!


Purebaby clothing is just as beautiful and top quality as they are eco-friendly. It is clothing that will last the test of time and your growing baby's clothes size. Each piece features a unique design that embodies playfulness, imagination and timelessness. Purebaby's pieces take inspiration from nature. You can see through its patterned pieces showing animals or through characters whose stories can paint pictures. Minimal designs also exist, making it perfect for everyday wear. The brand has a fantastic team behind its in-house designers. They have been designing beautiful baby clothing for over 15 years!

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Purebaby Blankets

Purebaby blankets are some of the cosiest around. With various designs, there'll be one to suit your taste and nursery décor. Purebaby blankets vary from 100% certified organic cotton to a certified cotton and wool blend blanket.

Purebaby Growsuits

Another favourite is the Purebaby growsuit. Super soft and available with snap buttons for easy clothing and nappy change,  they're perfect for babies who need some extra warmth and protection against the cold weather. Purebaby growsuits are made from 100% certified organic cotton which provides breathability year-round making this piece an essential layering item suitable for all seasons.

Purebaby Beanies

Lock in baby's warmth with a Purebaby beanie; it's the only beanie you'll need. Beanies are made from 100% organic cotton to ensure the beanie is comfortable on baby's skin. We love the knotted top design of this hat as it allows you to adjust the sizing with ease - perfect for new babies that grow fast.

Shop the Purebaby collection below

Blankets, growsuits, beanies, sleeping bags, hats, clothing and more, you can get all your Purebaby Australia apparel at Canterbury Kids.

We offer a range of payment methods, including AfterPay, so shopping for babies is easier than ever before. Order over $100 and get FREE SHIPPING across Australia. We also have a free click and collect service for those customers in Melbourne and surrounds.  

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