Alphabet Soup is a kids/youth streetwear label from the Melbourne-based crew, Lush Productions.
Lush Productions is one of Australia’s leading distributors & licensees proudly representing some of the most recognised brands in the skate, surf and streetwear markets. Designed for kids aged 1-14 years, Alphabet Soup takes direct influence from music, action sports and popular street culture. The range is an eclectic product mix with one thing in common - kids of all ages will want to wear it. In fact, the motto behind Alphabet Soup is this... “We just make what kids want”.
No gimmicks, no fuss!